Business Data

By definition, Scrum is a project management framework used to organize, plan, and execute complex projects. Scrum facilitates project creation and completion by allowing teams and organizations to adapt as a project progresses. The Scrum framework is often used for Agile product management , but it ...

Marketing campaigns can include multiple projects launched on different platforms and spread across multiple regions, so creative teams sometimes struggle to keep track.

With this template, campaign tracking is no longer a problem. It allows you to keep track of all the channels your team uses ...

Analytics and Reporting : Provides insights into business performance, customer data and trends to support strategic decision-making.
Sales forecasting : Uses compiled data to predict future sales trends and aid strategic decision making.
Customization : To adapt the CRM software to the specific ...

CMOs have always led marketing departments. However, two recently created roles are now powerful partners in driving growth and promoting innovation within companies: the chief digital officer (CDO) and the chief growth officer (CGO).

Chief digital officers are the linchpins of a company's digital ...

Black Friday and Cyber ​​Monday, the biggest shopping events of the year, eagerly awaited by businesses and consumers alike, are fast approaching. With shoppers eager to spend and an abundance of promotional offers in physical and online stores, you don't want to miss the opportunity to connect with ...

Of course, not all marketing managers are professional copywriters. But today, anyone working in marketing needs to know the difference between effective copy and copy that falls flat. “Copywriting is an integral part of marketing, and that goes for presenting a project proposal as much as it does ...

Triggers : The trigger sends your automated email when a subscriber takes an action, such as joining a group from a signup form on your website.
Emails : Schedule each email in your sequence to ensure each message supports your goals, from engagement to conversion to retention.
Frequency: Schedule ...

Conduct research
Before marketing teams can launch new campaigns and projects, they need a solid understanding of their target customer, their problems, and how the proposed product or service fits into the solution.

This involves constantly conducting research such as surveys and interviews with ...

By definition, Agile is an umbrella term that encompasses several different project management frameworks, such as the Scrum framework, for example. But first, it's worth providing some additional information.

In fact, the Agile project management method generally rejects any rigid planning. It ...

Regardless of the project management methodology chosen, the baseline project scope is similar to the initial project scope. However, it tends to be more detailed and is often presented in a different format.

Thus, the initial project scope can sometimes be reduced to a few paragraphs and two or ...