Conduct research
Before marketing teams can launch new campaigns and projects, they need a solid understanding of their target customer, their problems, and how the proposed product or service fits into the solution.
This involves constantly conducting research such as surveys and interviews with members of your target market; gathering customer feedback; and collecting data on the market and industry trends. All of this information is later used by the company's marketing department.
Planning objectives and campaigns
Once the research is complete and the marketing team is well rcs data europe informed, they can begin creating realistic goals and project plans. This will typically involve collaborating with the product and sales teams to ensure the promotional schedule aligns with the product development and sales goals. Once the schedule is established, the teams will work together to create a marketing plan.
Lead the implementation of the campaign
Once the campaigns and projects are defined in the promotional calendar, marketing managers guide their teams through campaign development. First, there's the selection of paid, earned, and owned media marketing mixes. This includes selecting specific marketing channels and how they fit into the overall strategy.
Next, you also need to establish unique positioning and messaging guidelines for communicating through these channels, both for campaigns and in general. Finally, you need to develop and deploy marketing and creative copy, such as landing pages, graphics, and written materials.