Expand the leadership team with CMO allies

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CMOs have always led marketing departments. However, two recently created roles are now powerful partners in driving growth and promoting innovation within companies: the chief digital officer (CDO) and the chief growth officer (CGO).

Chief digital officers are the linchpins of a company's digital maturity, innovation, and operational excellence. McKinsey calls them "chief transformers." Their primary missions are to drive growth, promote customer loyalty, and generate new business through better use of digital technologies, processes, and services.

Digital leaders don't always come rcs data mexico from a marketing background. However, combining the expertise of digital leaders and marketing leaders is essential to developing a cohesive digital vision and driving large-scale innovation initiatives.

Chief growth officers are tasked with accelerating business growth while building the infrastructure needed to support a larger customer base. While some of their responsibilities may overlap with the CMO, the initiatives and influence of chief growth officers extend beyond marketing to other departments responsible for driving growth: sales, customer success, and R&D. Appointing a chief growth officer alongside your CMO can help ensure greater continuity across departments, better align teams, and increase agility.