Of course, not all marketing managers are professional copywriters. But today, anyone working in marketing needs to know the difference between effective copy and copy that falls flat. “Copywriting is an integral part of marketing, and that goes for presenting a project proposal as much as it does for a simple tweet on your company’s Twitter account,” says Kelly Konya of communications firm IGPR .
Empathy . The most effective marketing leaders lead their teams with empathy—they strive to understand and build relationships with their employees.
They treat them with respect and strive to rcs data germany understand their perspective. In addition to being great for morale, studies have shown that 76% of employees see empathy as a driver of productivity within the company. Furthermore, 70% of employees believe that empathetic leaders lower employee turnover. Empathy, therefore, allows marketing leaders to build more productive and stable teams.
Of all the skills required to be an effective marketer, empathy is the most difficult to develop and practice. This quality will make you an outstanding manager and give your marketing a boost... but it takes practice.
Below, we outline the most important email marketing metrics and what they reveal. For each metric explained, we'll provide an example of the business insights it can reveal, along with tips for improving it.
We'll also review the most common goals of today's business leaders and provide guidance on key performance indicators (KPIs) that would be helpful to monitor. However, remember that you know your business best, so it's up to you to determine which KPIs will best help you achieve your goals.