Business Data

What is B2B Marketing?
B2B Marketing is the mentality and processes of professionalizing and enhancing the relationship between a company and its customers.

In recent years, B2B Marketing has been differentiating itself from B2C Marketing, mainly in that the business client needs you to function ...

The main trend in Industrial Marketing today is to create and optimize profitable omnichannel relationships with customers (active and potential), employees and based communities.

More and more industrial organizations are working internally and externally (from specific Industrial Marketing and ...

provided that they really set out to explore new paths and fields of inspiration.

Another relevant aspect in industrial organizations that have undertaken the task of providing a great B2B experience has been to develop services taking advantage of their expertise in product development.

This has ...

It is advisable to proactively listen strategically, preparing questions if necessary. Rewarding this advance search and the contribution of consumer-focused information by anyone within the company is a very smart initiative for those companies that believe in and apply a customer-oriented ...

one-to-one marketing or cluster segmentation can only be achieved with a data ecosystem that integrates and correlates all this information under strategic criteria.

Other types of technologies that are so ideal for B2B digitalization, such as marketing automation or predictive marketing, can only ...

The cultural orientation of management towards the company's priorities in terms of the market will create that consultative culture and that capacity to help with solutions and not to sell products.

How to achieve this? In our experience, it would be about understanding the value of the client ...

We develop Marketing and Technical Services. With our team and resources, we were able to help them in a personalized way to attend fairs, design their retailers' points of sale, we created a franchise network reaching 40 throughout France, we developed digital tools for them to capture leads, we ...