The cultural orientation of management towards the company's priorities in terms of the market will create that consultative culture and that capacity to help with solutions and not to sell products.
How to achieve this? In our experience, it would be about understanding the value of the client based on the information they can give you (and not just their turnover). Demonstrating coherence in the TOFU taiwan telegram group link and MOFU content strategy , very focused on these problems. Finally, tireless work to generate a great consultative curiosity translated into “good questions” from people.
B2B or Industrial client is to invest time and resources in feeling their day-to-day life and THEIR challenges as if they were your own within the organization.
Finally, apart from working culturally on people's curiosity throughout the customer experience, the following must be activated: Digital Listening, CRM, automation of the customer experience and Buyer Persona interviews specialized in B2B and Industrial.
The best B2B sales strategy to convince a professional
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