combine their own sources and external professionals in customer does thailand use telegram analysis , in order to eliminate the bias of personal relationships when conducting interviews.
This works very well in qualitative Buyer Persona interviews . This is a very powerful tool for developing hypotheses and enriching cross-cutting dynamics.
Below, we show you an example of a Buyer Persona from the Uxpressia platform.
Many companies refer to the methodology used to capture information about customers (including their emotions) in real time as Voice of the Customer . This is then analysed and translated into actions to be implemented to improve the customer experience and strengthen their influence on the organisation.