Other types of technologies that are so ideal for B2B digitalization, such as marketing automation or predictive marketing, can only be implemented based on a correct database: Big Data .
One of the reasons why Big Data is so valuable in B2B is that cell phone number lookup philippines consultative selling is starting to gain relevance. The large generation gap and the changing habits of new buyers mean that a large part of the process of searching for and selecting alternatives is now done digitally and autonomously.
On the other hand, the sales team is expected to focus on providing consultative and differential value in physical interaction. That is, in aspects that autonomous digital interactions have not done before, such as recognizing possible needs that the client is not yet aware of.