Business Data

Content Marketing
Entertainment and news are currently major pillars. What opportunities does that offer for content marketing? For the content parties that are now developing formats, the revenue model is a point of attention. Marc Schreuder does not see the problem there yet: “I learn from ...

Small businesses can start using smart campaigns . With these campaigns, you choose a goal, such as telephone contact, sending potential customers to your website or encouraging store visits. Google will use your information, which is in Google My Business, and your website to generate ads that are ...

Can our electricity grid handle the transition?
I spoke with Professor Han Slootweg from the Eindhoven University of Technology . His chair is smart grids . My first question is: can the grid handle it? His answer is that the electricity grid was built in a different time, when energy use was ...

It is a challenge, and such a customer improvement process therefore starts with a ' challenge brief '. In fact, this is the description of the assignment with all the ifs and buts, preconditions and criteria with which the project starts. The challenge brief is the starting document, which you can ...

Influencers with fake followers know their days are numbered when brands are critical. Now it's up to the marketers.

Also read: Cheaters are out! How to recognize fake influencers
But what exactly should you look for when you are looking for authentic content? Content full of passion, love, effort ...

The main question was: what will be the impact of important, current technological trends on the raison d’être of organizations and marketing; on leadership, collaboration, required skills and recruitment, and finally the social responsibility of organizations?

Take a moment to reflect on the race ...

The person who controls (or manages, that might be better to say) the navigation system is also the person who decides where to refuel or charge. Unlike petrol cars, charging an electric car takes longer, and there is a chance that you will have to wait until a charging point is free. The time you ...

Second research phase
The past nine months can hardly be described as anything other than a second research phase, full of tests, adjustments and the adjustment of expectations (positive and negative). During that period we recruited 1100 active football players in Utrecht and Amsterdam.

I like to ...

On self-service platforms such as LinkPizza and Hulc, advertisers and influencers can negotiate the terms and price of influencer marketing themselves, without the intervention of agencies. These marketplaces have been active for about a year now. How does it work? And what are the experiences of ...

Chat, share photos, post status updates, order food delivery, order airline tickets, date, follow the news, pay at a vending machine, make a doctor's appointment, pay traffic tickets or your energy bill, even do your laundry. Think of something you'd like to do, order, or someone you'd like to talk ...