Also read: Cheaters are out! How to recognize fake influencers
But what exactly should you look for when you are looking for authentic content? Content full of passion, love, effort, creativity, and so on. The bridging element is that the influencer is really good at creating content. Influencers who put their heart and soul into creating content are (disclaimer: in almost all cases) not the influencers who buy followers. After all, they are shooting themselves in the foot. Afraid that they will still have to find out? Don't be fooled: influencers were aware of fake followers weeks, months, or maybe even years before you. Influencers with fake followers know that their days are numbered if brands are critical. That is now up to the marketers.
Relevance
Even when we look at the connection with the target group, we can doubt the power of fake followers. This step is where the real influence comes in: the target group views the influencer's content, and is influenced by it. Fake followers are, logically, fake. So they are not people. They do not exist. People who do not exist cannot be influenced . In practical terms, this means that you have to look closely at the engagement rate and reactions of influencers. What percentage of followers actually do something with the content, what is said and by whom ?
On a more abstract scale, we can conclude that influencers with fake followers cannot connect with that target group. Again, you can see, feel, research and prove this before you decide to work with them.
Influencers
All this does not change the fact that fake italy telegram data followers are downright annoying. They are harmful and it costs us effort, time and money to counter their negative influence. I would therefore like to make a short appeal to all influencers who see this article one way or another:
Stop buying, renting, building and acquiring fake followers. Your attempt to gain more followers will not lead to more influence. You will not get more or better paid collaborations. Stop wasting time and money. Stay true to yourself. Stop with fake followers.
In short, fake followers are terribly annoying, but they are only a real problem if you make them so. Brands and marketers need to take responsibility and admit that their own negligence has played a part in the growth of fake followers. Influencer marketing is 'new' and people have not been critical enough. The way in which the value of influencers is determined is changing . From a traditional media perspective, we have started to "push" sponsored posts and put a price tag on reach. Also, don't forget that the phenomenon is not limited to influencer marketing: what percentage of your clicks and likes via Facebook advertising are 100% legit ?
Let's focus on organic and personal collaborations in the future and take responsibility as marketers again. Think of a campaign and carefully select your influencers. Brief them on your goals and get them to know your brand. They will take care of the content and communication to the target group. Promised.