Google My Business
Even with a new product or in a niche you have competition. You can use these competitors to generate more traffic to your website and to find new keywords.
Do you have a new product in the bicycle industry, for example? Then there is a good chance that you came up with this product based on an existing product that you did not like so much. With the tips below, you can analyze your competition and extract relevant keywords from it.
Tools for analysis
To analyze your competition, you can use a number of tools to help you do this. Below I have highlighted two of these tools to help you get started:
1. Ahrefs
In Ahrefs you can check many things. Think of referring domains and links for link building , but also search terms that are scored. In this report there may be opportunities for you. Perhaps your competitor scores on a search term that matches your product, and you can take advantage of this by adding this to your AdWords campaigns.
In addition, there is the 'Competitive Domain Names' kuwait telegram data report. You can use this report to find multiple competitors that overlap with you - at least online. By analyzing this list as well, you may find even more new keywords for your campaigns.
Semrush is a marketing toolkit in which you can measure your visitors and SEO statistics. What is also possible in Semrush, is to see paid traffic. What you can check here are positions, competition, ads and the keywords on which the focuses are displayed. You can also select keywords from this list that are interesting for you.
Do you have any additions?
There are several ways to set up a successful AdWords campaign for a new or niche product and, for example, find relevant keywords or increase the reach of your campaigns. Do you have any additions to this article? Let me know.