Business Data

From Google BigQuery, you pull the right insights into your Google Looker Studio dashboard . On the dashboard, you can see your KPIs and it is fully customizable to your wishes. You can refer to it during your meetings, while optimizing your campaigns and of course when you want to show your results ...

It's been a while since Greta Gerwig's long-awaited Barbie movie hit the big screen. Not that you missed it, because you couldn't ignore it: everything was - and still is - Barbie through and through. Also in the marketing world where various organizations have immersed themselves in the world of ...

It is the task of the strategic business-to-business marketer (business marketer) to make a valuable contribution to a healthy commercial perspective for the future. However, this is not so easy. As a marketer, you are faced with all kinds of challenges, such as a limited budget, the demand for ...

Or do this earlier if you have really set up GA4 properly. Universal Analytics tags have become useless, but are still loaded. Removing everything improves the performance of your website or app.

Consider using Google Signals.
This is a function in GA4 that you have to turn on manually. If you are ...

Instead of focusing on hypes and getting stuck in short-term actions, it is wiser to look at a number of marketing models and base your strategy on them. These models are truly timeless and are too quickly forgotten in the hustle and bustle of the 'new shiny objects' of the day.

I highlight 4 ...

What immediately stands out is that B2B influencers operate on a broad spectrum. From subtle advertising to shameless in-your-face promotion and everything in between – you come across it all. One obviously works better than the other. What should you avoid if you decide to use B2B influencer ...

What immediately stands out is that B2B influencers operate on a broad spectrum. From subtle advertising to shameless in-your-face promotion and everything in between – you come across it all. One obviously works better than the other. What should you avoid if you decide to use B2B influencer ...

One of the most powerful tools for online persuasion is eye cueing. The principle is simple and backed by many studies. Imagine you’re walking down the street and you see someone standing there, staring at something in the air. Most people would naturally look up to see what they’re looking at. This ...