Best practices for maximum yield

[tanmoy666]

One of the most powerful tools for online persuasion is eye cueing. The principle is simple and backed by many studies. Imagine you’re walking down the street and you see someone standing there, staring at something in the air. Most people would naturally look up to see what they’re looking at. This is called gaze cueing. And the best part is: you don’t need a real person to do it! A static image does exactly the same thing.

Both Essent and Engie make extensive use of gaze cueing in their online customer experience. By cleverly using the images and the direction of the person in the image, they direct the attention of visitors to important information and CTAs.

This can be subtle, as with Engie, but saudi arabia business email list can also be very directive, as with Essent. The effect of gaze cueing is that visitors are relieved. They do not have to decipher the information themselves, but are given a visual 'signpost' that leads them to the next step in their customer journey.

gaze cueing




Want to improve your digital customer experience? These tactics will help you! In a time of high competition, an optimal digital customer experience is more important than ever. It is very easy for your potential customer to drop out at even the smallest bump in their online customer journey. To win over consumers in highly competitive industries, your customer experience must be the best in the market.

The energy providers above apply these five best practices to:

to relieve visitors
to make it easier to understand offers
to stay on track to conversion
to give a positive, clear impression of their brand identity
By applying these best practices yourself, your online customer experience will outperform that of your direct competition and you will keep more customers engaged. Which best practice will you start with first?