Or do this earlier if you have really set up GA4 properly. Universal Analytics tags have become useless, but are still loaded. Removing everything improves the performance of your website or app.
Consider using Google Signals.
This is a function in GA4 that you have to turn on manually. If you are going to use this, you must have permission from your website visitor. With Google Signals you can eventually use behavioral modeling, among other things. If gaps arise in the data, because users or browsers block cookies, these gaps are estimated by GA4 with machine learning. This is a good alternative to server side tracking, where you become completely dependent on developers and technicians.
Get started with Looker Studio dashboards email contact lists uk that present your GA4 data in a clear way.
You can supplement this with data from other sources, so that you get a complete overview in one place. This lowers the threshold for viewing and using GA4 data and stimulates a data-driven organization.
Set up custom reports (explorations) for insights that are not available by default in GA4.
This includes the use of your internal search engine, pages with 404 messages and funnels. These additional reports and insights are important to continuously improve your website.
Still not switched despite that expired deadline? With Leon Korteweg's step-by-step plan you can get started right away.