Don't: Let your business content be posted one-on-one to personal accounts
It happens: there are LinkedIn users with tens of thousands of followers who use their personal profile to share business content from companies. The posts look like there has been no briefing or editing involved – the submitted text (and associated stock image) is copied, pasted and published on LinkedIn one-on-one. No wonder usa telegram accounts this way of B2B influencer marketing doesn’t work. The whole idea of LinkedIn and influencer marketing is destroyed. No personal connection, no relevance to the target group and therefore no engagement. Not recommended.
Don't: Promote too much in too short a time
As a company, it is important to understand that LinkedIn increasingly values genuine and transparent connections. So if you decide to use a B2B influencer, it is best to do so according to the standards and values that apply on the platform.
Also read: How to create balance in your LinkedIn content [+ 51 ideas]
In general, every LinkedIn user, including LinkedInfluencers, should bring more than they take. In other words: they should share more valuable content, give away knowledge and give a glimpse into their proverbial kitchen than they share commercial/promoted messages. Otherwise, they risk losing their credibility and the engagement of their followers.
In general, for every 5 posts someone makes on LinkedIn, 1 of them may be commercial. So agree with your influencer on the frequency with which your company/product/service will be promoted.