searches and on voice search

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rochon.a1.119
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Joined: Thu Dec 26, 2024 3:22 am

searches and on voice search

Post by rochon.a1.119 »

What does this change in the algorithm mean?
This update to Google's algorithm allows search results to be much more precise, especially for longer-tail keywords.

In addition, the impact it has on the precision of search intent, on understanding ambiguous notable.

Greater accuracy in results: BERT better understands the user's search intent
A clear example of this type of improvement in search intent is the one detailed by Pandu Nayak in the article: "Understanding searches better than ever" .

Google BERT - Example

In the case of the search “2019 brazil traveler to usa need mexico mobile database a visa” we see a significant change before and after BERT.

Before BERT, Google displayed a result from the Washington Post aimed at American travelers looking to travel to Brazil.

The algorithm completely ignored the “to” connector , which in this case is essential to understand who is traveling where.

After BERT, when analyzing the search context we see that the result is much more rigorous.
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