What does this change in the algorithm mean?
This update to Google's algorithm allows search results to be much more precise, especially for longer-tail keywords.
In addition, the impact it has on the precision of search intent, on understanding ambiguous notable.
Greater accuracy in results: BERT better understands the user's search intent
A clear example of this type of improvement in search intent is the one detailed by Pandu Nayak in the article: "Understanding searches better than ever" .
Google BERT - Example
In the case of the search “2019 brazil traveler to usa need mexico mobile database a visa” we see a significant change before and after BERT.
Before BERT, Google displayed a result from the Washington Post aimed at American travelers looking to travel to Brazil.
The algorithm completely ignored the “to” connector , which in this case is essential to understand who is traveling where.
After BERT, when analyzing the search context we see that the result is much more rigorous.
searches and on voice search
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