It is really difficult to create great expectations when more than 14 russian email address list Brazilians are unemployed, according to data from IBGE.
But I didn't give up and decided to dive headfirst into Harve's Digital Marketing course. And I can say that this was the beginning of a huge, very positive change in my career.
The before
In 2016, I graduated in Institutional Communications from UFPR (a difficult time to find jobs in the communications field). Until then, I had only done an internship as a social media professional. Since I needed to work, I ended up accepting a job in the administrative area and at the time I also covered the commercial side of things, including sales and customer service. I also got a better opportunity in the commercial area and after a month at the company, I was promoted to the marketing area, since I had started an MBA in the area.
That's when my career in Marketing really began. I've always been that professional who knows a little bit about everything in Marketing: content production for social media, internal communication, blog content, SEO, basic design, etc. But I felt like I needed to learn more about all the possibilities of Digital Marketing and specialize in one area. And that's when I found Harve.
When I met Harve
I found out about Harve through a recommendation from a friend of a friend... lol (lol because I'm a cringe). Right after I completed my enrollment, I was fired from my job as a marketing assistant by a new manager who barely knew my work, at the end of October 2020. It was a very difficult time for me, because I didn't see any chance of career growth, I had no prospects and I even thought about changing fields.
I started my Digital Marketing training at Harve to learn more about Google Analytics, data, metrics and ADS. But I was able to deepen my knowledge regarding content production, copywriting, SEO and data analysis in general.
I hadn't even finished my training at Harve when I got the job I wanted so much. With incredible teachers and a methodology focused on practice, the course undoubtedly contributed a lot to my development and helped me be professionally happy the way I am today.
My performance today
Speaking about my current situation, I am working as a Content Marketing Analyst for a large company. I am responsible for the company's blog, which is growing more and more every day. I also produce content for social media and started a series of educational videos with professionals in the field on YouTube. I found myself in this world of producing rich content that generates value for my audience.
I am very happy and I have no doubt that Harve contributed a lot to me achieving this new job that, without a doubt, I love.
Below I will tell you 3 lessons that I learned from the Digital Marketing Training at Harve, so I hope to give you a spoiler about what you will learn in this course =)
3 lessons I learned from Harve's Digital Marketing Training
To prosper you need a well-defined goal and a lot of consistency.
It may seem simple to you who are reading this, but we need to have a very well-defined objective for EVERYTHING we do (not just in marketing, but in life, right? LOL). If you have a blog, think about it: what is its objective? To generate traffic for your online store? To generate authority for your brand? To be a channel focused on helping your customers? When you define a focus, it becomes much easier to direct your marketing efforts. Oh, and another thing: results don't come overnight. You need to be consistent and focused on your objective and learn to deal with the expectations of your managers and/or customers.