Business Data

For several years, online commerce and purchases have grown significantly.

However, the French buyer remains attached to physical points of sale . 71% of French consumers made their purchases in stores in the 2nd quarter of 2022 1 .

Are you wondering how to attract customers to your catchment area ...

Web -to-store is a set of online marketing techniques aimed at encouraging consumers to go to stores and thus generate traffic at points of sale .

It is mainly aimed at static consumers, i.e. those who consult the internet or their social networks from home and at the office.

Know that 81.5% of ...

Today, local marketing is essential for all businesses, regardless of their size: whether you run a small neighborhood store or a network of ten or even a hundred stores, your online visibility is a key factor in your success .

Your presence management must therefore be studied, worked on and ...

As we enter the era of conversation, where 89% of consumers prefer to communicate with companies via instant messaging 1 , SMS tends to show certain limits in our daily lives, in favor of applications such as Whatsapp or Messenger.

It is in this context that Google launched the RCS (Rich ...

Traffic Managers, always at the forefront of innovation, use artificial intelligence (AI) to automate the creation and optimization of campaigns. They combine this technology with precise and personalized human management , ensuring high-performance results that are perfectly adapted to each need ...