Village Motos X Digitaleo: how to activate RCS campaigns?

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As we enter the era of conversation, where 89% of consumers prefer to communicate with companies via instant messaging 1 , SMS tends to show certain limits in our daily lives, in favor of applications such as Whatsapp or Messenger.

It is in this context that Google launched the RCS (Rich Communication Services) message in 2019, a technology allowing richer and more interactive conversations to be exchanged from the Messages application, the application installed by default to receive and send SMS on Android. At Digitaleo, we are pioneers of RCS , having launched the first campaign in France the year it was launched.

In this article, we present how we continue philippines phone number library to support our clients on this type of campaign, with the case of our client Village Motos.


1. The new era of RCS
2. How did Digitaleo support Village Motos on its RCS campaign?
3. Village Motos' successful campaign: the results
Conclusion


new era RCS activate campaign

1. The new era of RCS
With a forecast of 91% of smartphones being equipped by 20252, this channel has already started to revolutionize mobile messaging, gradually replacing SMS in the marketing strategies of brands and retailers.

RCS is the ideal solution for delivering a message that is visual, readable and rich in information. RCS messages are indeed very immersive, thanks to the addition of images/image carousels or even videos and PDF files . In addition, each message can integrate CTAs , allowing recipients to take actions without leaving the conversation, such as “make an appointment”, “contact the company” or “start an itinerary”.

RCS differentiates itself from other mobile channels in 3 key advantages:

Opt-in simplicity : Unlike channels like WhatsApp, RCS does not require additional opt-ins, making it easier to launch campaigns.
Enhanced security : messages are encrypted and data is stored on secure servers. In addition, companies' identities are verified by Google. This offers a premium brand experience whether for marketing campaigns or customer relations.
Fine-grained analysis : RCS tracks all opening and click actions in the conversation, enriching your customer segments with new data and interests.
Did you know?
In November 2023, Apple announced that it would integrate RCS in 2024 on IOS 18. 3



RCS enriched features

RCS Enhanced Features



2. How did Digitaleo support Village Motos on its RCS campaign?
Village Motos is a dealership dedicated to motorcycles established in France for over 20 years. The objective entrusted to Digitaleo was to maximize the commercial success of its Open Days, while highlighting the promotions and special offers of the moment.

As a pioneer of the RCS and with more than 20 years of expertise, the Digitaleo Agency supported Village Moto with proximity and responsiveness in the following areas:

Campaign strategy and message scripting
Creation of the company brand profile with Google (profile called agent)
Setting up campaign targeting and content
Analysis of results with SMS comparison and areas for improvement
Village Motos also deployed an SMS campaign with the same text message and a link to part of its customer file, in order to compare the performance between SMS and RCS. Valentin Pennetier, communications manager at Village Motos, testifies to the support provided by the Digitaleo agency:

“Working with Digitaleo’s agency on our RCS campaign was an eye-opening and extremely satisfying experience . valentin pennetier village motorcycles

From the beginning, the Digitaleo team took charge of the project with an impressive level of professionalism and commitment. They guided us through every step of the process, from briefing to post-campaign analysis, including meticulous follow-up throughout the campaign.

What I particularly appreciated was the clarity with which each process was explained to us. The exchange with the team was not only easy but also very responsive, we never felt alone in this adventure. Their availability to answer our questions or solve problems was exemplary.”


RCS village Motorcycles campaign

Example of a Village Motos campaign



3. Village Motos' successful campaign: the results
Open rate
The results of the Village Motos campaign were very positive with an opening rate of 72% . Even if the opening rate is not measured in SMS, it is a rate significantly higher than that of an email for example (20% to 30% on average).

Conversion
In terms of conversion , the gap with the SMS campaign launched in parallel is striking: to achieve the same number of conversions, it is necessary to send 3 times fewer RCS messages than SMS in volume.

Cost per click
Although sending an RCS message is slightly more expensive than an SMS, the cost per click is 14 times lower .

These performances have aroused the satisfaction of Valentin and the entire Village Motos team: “Concerning the use of the RCS format, the advantages have been undeniable. This format has allowed us to follow the statistics of our campaign in a more detailed way and to send our customers rich and engaging visual messages.

We also achieved a 3x higher conversion rate in RCS compared to the same message sent by SMS. The complex content of our offers and the event was brilliantly highlighted thanks to this technology, allowing us to broadcast a concise but information-rich message.”

Thus, Village Motos was able to achieve its objectives by achieving a 40% increase in turnover compared to last year.

The best sign of this satisfaction is that Village Motos has renewed its trust in the Digitaleo agency for a new RCS campaign during its next Open Days.

“In conclusion, we decided to repeat this type of campaign with the Digitaleo agency. The RCS format, in particular, proved to be a powerful tool to effectively communicate our message in all its richness and diversity.”
- Valentin Pennetier, communications manager at Village Motos