Presence management: the Digitaleo glossary

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Today, local marketing is essential for all businesses, regardless of their size: whether you run a small neighborhood store or a network of ten or even a hundred stores, your online visibility is a key factor in your success .

Your presence management must therefore be studied, worked on and optimized in order to thrive in our increasingly connected era. To do this, it is imperative to understand and master the vocabulary related to your online presence and visibility.

Whether you are already familiar with this field or it is completely new to you, we will guide you through this article so that you can become an expert in terms of presence management .

Get ready to dive into the world of online visibility and loca iran mobile phone number list l marketing and learn how to attract more customers and prospects to your establishments.


1. Local directory
2. Google Business Profile
3. Google Local Pack
4. Presence Management
5. Store Locator
6. Local visibility
Conclusion


presence management lexicon local directory

1. Local directory
Local directories list information about local businesses . It allows you to do different types of searches: by keywords, company name, theme, etc. By listing your establishment on local directories, you improve your visibility among Internet users in your catchment area as well as your SEO on Google .



2. Google Business Profile
Google Business Profile or also called Google My Business is an online tool that allows you to create digital files for establishments in order to be referenced in Google search results. These files bring together all the information necessary for the Internet user to go to the point of sale and contact them: name, address, telephone number, website, opening hours, etc. It is a real digital showcase for businesses.



3. Google Local Pack
The Google Local Pack is a zone of the Google search engine that displays a list of three businesses and allows Internet users to find businesses located in their geographic area . These establishments are positioned on a Google Maps map which promotes in-store traffic.



lexicon presence management store locator

4. Presence Management
Presence Management refers to tools or platforms that allow you to simultaneously optimize the local SEO on the Internet of a large number of points of sale . In particular, it allows you to optimize your presence on search engines , GPS such as Apple Plan, Waze as well as social networks or review sites .



5. Store Locator
The store locator is a digital mapping solution integrated into a website that allows you to locate a physical point of sale . It is thanks to geolocation that users can find the store closest to them. This feature is primarily intended for retail networks that have several physical points of sale .



6. Local visibility
Local visibility refers to the visibility of a brand and its establishments in a catchment area .




Conclusion
Presence management is therefore much more than a simple commercial concept; it is essential for all companies wishing to prosper in the digital age . By mastering these terms, you will be able to improve your online visibility and increase your in-store traffic , and consequently, your turnover.

However, these six terms remain a start of learning and you will need to explore more concepts to become an expert in presence management .
To go further, do not hesitate to consult our complete Glossary containing no less than 17 terms and concepts. You will therefore be able to dig deeper into the different facets of this universe.

Whether you want to optimize your Google My Business listings, improve your local SEO or learn more about presence management , our glossary is for you! Always keep it close to you to excel in this field and differentiate yourself from your competitors .