Click to Call extensions – Click to call e

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show your phone number as a clickable link and allows users to directly call from their phones via the link. Click to call extensions are useful because it makes it easier for interested customers to get in contact with you. This is a particularly useful extension to use if your business has seen higher conversion rates when you speak with a customer. According to an interview uruguay whatsapp number database with Surojit Chatterjee, Google’s Head of Global Mobile Search Ads, “AdWords advertisers have typically seen a 6-8% average increase in clickthrough rate after adding call extensions.” Additionally, you can use ad scheduling to only show your phone number when your business is available to receive calls (i.e., during business hours).

Location extensions – Because location extensions make it easier for people to find your business, this is ideal for businesses that have an actual brick and mortar location. On a desktop, location extension will show your business address as well as phone number. On mobile devices, it will show your address as well as a link to directions. Generally when people are searching on their phones for something, proximity is usually taken into account, which is why it’s important to make it easier for prospects to find you. According to Google, “Ads with location extensions can see a 10% higher clickthrough rate on average compared to ads without location extensions.”





App Extension – App extensions are essential if you want to promote the download of your app. “Use the app extension in your campaigns when you want to give potential customers the option to click through to the app store to learn more about your app and install it”, says Google. As with the rest of these extensions, by removing the steps to download, you have much higher chances customers will actually do so.

Ad extensions are designed to make it easier for your customers to find relevant information about you. Whether its additional information, phone and location details, or app downloads, you should be able to find some ad extension that work for your business. The only downside to app extensions are that they can be cost prohibitive since the ads need to appear in the top positions, which sometimes may be expensive. To learn more about ad extensions as well as see how to measure performance when you’re up and running visit Google’s Support Center.