Holidaypalooza: The Season’s Brightest Holiday Emails

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lists” which can be shared across your account to modify specific attributes of a campaign. You can share a variety of list including: ads, audiences, bid strategies, budgets, negative keywords and placement exclusions. By simply creating these lists within the library, you can easily share it with other campaign and ad groups in the account. Instead of manually creating or uploading each list for each campaign, quickly share them across the campaigns you need with the Shared Library.

4) RLSA – Remarketing Lists for Search Ads

We’ve mentioned RLSA before in a previous post but many people still aren’t aware of this retargeting method. As our post mentioned, RLSA gives you the ability to retarget or “re-show” your search ad to someone who has been to your site before. You can adjust your bid, less or more for that particular user, depending on your paid search strategy. For example, if someone has already visited your site and is searching for your term, this would be a good time to bid less since odds are, they’re going to click on your paid ad again regardless, so why not get them at a lower cost? If that user is searching for a product you and a competitor offer, it would be a good idea to bid more for that user because they’re still in that discovery phase. To enable the RLSA option, simply go to a specific campaign where you’d like to utilize the feature, and click on the audience section. After you’ve done that, click on the green remarketing button and start adding audiences to the ad groups you’d like to target.

5) Auction Insights Report

The Auctions Insights Report gives you helpful information when it comes to seeing how you stack up against your competitors in the marketplace. When drilling down to a specific keyword or set of keywords, click netherlands whatsapp number database on the “details” button to bring up the auction insights menu. After selecting your keywords, you will be able to see things like Impression Share, Avg. Position, Position Above Rate, Overlap Rate, and Top of Page Rate. It’s always a good idea to see how much overlap you have with your competitors.


6) Ad Extensions

Ad Extensions, as also previously discussed, are a quick and easy way of offering more information to searchers. The more information you can offer them at one time is generally better since you’re competing against at least six other text ads at a time. Offering them additional site information, contact info, reviews, and social popularity with sitelinks can make all the difference for a click. You can also utilize day parting, which allows you to show different, more relevant extensions at certain times of the day. To utilize ad extensions, simply click on the ad extensions tab within the campaign section of your account and start creating.

7) Dynamic Keyword Insertion

Dynamic Keyword Insertion is another effective way to cut down on creating ad headlines, as well as give you the opportunity to more closely match a user’s query. This creates more relevancy to the customer, increasing the likelihood that your ad will be clicked. Dynamic keyword insertion is fairly easy to use. Just type the necessary code and the keywords into the ad headline area and Google will automatically fill it with the user’s query that matches your keyword like you see in Google’s example below.