Making little use of interactive tools.

[gafimiv406]

The reason to host a webinar is to boost engagement and conversation. If a dynamic, interactive experience isn’t a necessary element you’re looking for, creating a video or writing a blog post or guide may be a better solution than delivering live content.

Otherwise, make your webinar interactive and engaging. “It’s not the same thing as presenting at a live event where everyone can see the presenter. It has to be visually stimulating, and you have to plan interactivity into the webinar,” Britton says, so make sure to embed polls, interactive exercises in the chat room and activities every five minutes or so.

This begins the moment your webinar begins—or even before, when greece whatsapp number database participants are gathering. “Let them know you see them and acknowledge their presence, so they know they’re not the only person in the room,” says Britton. This can be as simple as asking them to share their name and location when they ask a question, or having the presenter acknowledge and read out some names.

Mistake #5: Not using the information collected during the webinar.

“I think a lot of people miss the boat when they don’t use all the information they collect during a webinar to qualify leads,” says Britton. “You can use all of that rich data, beyond whether someone attended or didn’t attend and how long they attended. There’s so much more information you can collect.” This includes using polls as a way to qualify leads or collect more information on attendees beyond what was collected in the registration process.

Do you conduct webinars of your own? Let us know your thoughts about these mistakes.

Speaking of webinars, be sure to check out our calendar and join us for a free webinar. We have them every week.

Want more marketing tips and tactics? Sign up for the free VR Buzz.

This post contributed by guest author, Yael Grauer. Grauer is a Minneapolis-based freelance writer and editor. Find her online at Yaelwrites.com.