Product Page Technical Performance

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Deliver an Unmatched Shopping Experience
The second thing you must do if you want your product pages to reach higher-than-average conversion rates is to deliver a shopping experience that’s hard to say “no” to.

Do your best to design your website in a way that prioritizes your prospects’ shopping experience. That way, you’ll create a space where potential clients can get a taster of the quality of service you can deliver.

Remember, an enjoyable web user experience directly translates into higher conversion rates. And, consequently, it creates more value for your business. (In fact, data shows that the annual cost of poor UX falls at approximately $62 billion, making it crystal clear that you must deliver an exceptional shopping experience for your audience.)

But how do you create product pages that convert via the power of browsing experience? Well, there are several elements that you can optimize to guarantee above-average CRs.


Firstly, invest in technical page performance — namely, loading speeds, responsiveness, and intuitive navigation.

By ensuring that product pages match your target audience’s expectations (i.e., they load quickly, display well on all screen sizes, and utilize well-established design protocols), you can effectively prevent prospects from becoming overwhelmed and frustrated. Additionally, doing this can help you leave a positive first impression, maximizing web visitors’ chances of converting into customers.

Optimizing Copy and Visuals
Make sure that your product descriptions are composed in a way that’s entirely user-oriented:

Address your audience’s pain points and say/show how your solution removes/solves the issue.
Use language aligned with your potential croatia cell phone number database customers’ position in the sales funnel. If you’re targeting professional users and businesses, you can get away with using industry-specific jargon. Nonetheless, check the readability levels of your product page copy to guarantee that you’re not alienating potential clients due to overly complex product descriptions.
Don’t forget to present users with the technical information they need to justify investing in your products. In-depth product spec sheets will be a core sales driver when targeting professional users and organizations. After all, your future customers don’t just need a good solution. They need one that can allow their businesses to improve performance, boost profits, or lower operational costs.
For example, if you check out Mannequin Mall, you’ll see how much info the brand offers on each product page. The copy doesn’t just describe each mannequin/dress form. It also specifies why the brand uses specific materials, how tailors can adjust the form, and how the materials will react to pinning. This is essential information for someone using the product to sew garments. Moreover, the product page includes a detailed size table, a crucial element in the fashion industry.

4 Best Practices for Creating Product Pages
Images and Videos
To improve your web visitors’ shopping experience, employ product page features that will impress your prospects via the power of visual information.