Step 6: Determine the information
What do you want to exchange?Now that you know who your audience is and what their personal motivations are, you can determine what specific information is needed to achieve the goal.
Information must be complete, up-to-date, reliable and relevant to your audience. What does your target group need to achieve their personal goal? And what information do you need to achieve your goal? Don't automatically assume the mountain of content you've already collected. Content is not 'king', your conversation partner is 'king'!
EThink of a tactic tactic is essential in every strategy. Without tactics, honduras mobile phone number list your strategy will never get off the ground. A tactic helps you to deploy the right resources later. When devising your tactics, you focus primarily on the social context and the motivation of your target group. How are you going to ensure that your audience helps you achieve your goal?
It is tempting to think from your own offer, such as the home page of your website. But it may be more realistic to assume a search for your target group that starts with Google. Where do they end up? Often, tactics forget that every dialogue with the target group must lead to some kind of (follow-up) action. Work that out completely.