3 steps to building your email list with Pinterest

[gafimiv406]

The second annual Social Media Marketing World presented by Social Media Examiner is officially in full swing. More than 2,000 attendees are soaking up community management, content, and social media marketing strategies, tips and trends. One of this year’s hottest topics? Pinterest, the visually appealing photo pin board social site. As Michael Stelzner, founder denmark phone number list and CEO of Social Media Examiner stated in his keynote speech, “Visuals are a huge deal people. The brain can process an image 500x faster than text. The faster people can see it, the faster they’ll share it.” According to Stelzner’s recent 2014 Social Media Marketing Industry Report, more than 70% of marketers plan on increasing their original visual assets.

Melanie Duncan, owner of the online training program, Entrepreneuress Academy, and online business owner of Luxury Monograms, Complete Apparel Solutions and CustomGreekThreads.com, knows a thing or two about Pinterest. She drives thousands of visitors to her site and gains a tremendous number of email subscribers purely from Pinterest. “When we use social with email marketing, this is where we really see the most direct result in revenue.” Duncan says. As one of Social Media Marketing World’s presenters, Duncan gave a packed room of entrepreneurs and small business owners her 3-step system to building your email list via Pinterest:

1. Create an offering
It might seem simple, but Duncan says to create an offering, pin it, and lead people from that pin to an email opt-in form on your website.”In exchange for their name and email, you give them a gift,” Duncan says. So what types of offerings should you create and pin? Here are a few ideas:

Coupon codes
Ebooks
Checklists – Duncan says checklists are particularly effective on Pinterest.
Guides
Video series
Online trainings
Google Hangouts — You don’t have to sign up for a Google hangout, but create a sign-up page for it anyway!
Webinars
What about blog posts? Duncan says that if you’re leading readers to a blog post, ensure that your blog is also optimized for email sign ups and your sign up call to action should appear at the top, side or bottom of your posts.