Martal Group's AI-powered market research strategy

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Here are three common challenges when using AI for lead generation:

Balancing Automation and Authenticity
Using AI writing tools to craft your sales emails can often make your brand’s voice sound disingenuous and robotic. As efficient as ChatGPT and Bard are, they’re still far from creating unique copy that genuinely interested prospects can relate to. Consequently, these AI-generated messages will deter a lot of quality leads and hurt your sales number.

It’s crucial to strike a balance between efficiency and authenticity if you want to build trust and healthy relationships with your leads. And the only way to do that is by maintaining a human touch in your communication and interactions. Your sales team must continue to infuse empathy, understanding, and genuine connection into every interaction.


Differentiation in a Sea of AI-Driven Content
If you’ve been using AI platforms for content creation recently, you may have noticed how monotonous the writing style is for most of the answers they provide. Even when it comes to ideas, ChatGPT, for example, often provides the same repetitive answers to anyone using it.

As AI tools become more commonplace for content writing, differentiation becomes harder and harder. And the truth is that damage is even greater for businesses relying too much on AI software for lead generation and outreach.

Let’s face it:

Your target clients receive dozens of emails each week from SDRs trying to sell them products and services. And chances are, many of your competitors are using ChatGPT or Bard to craft their sales copy. So if you’re doing the same, you’ll lose your brand voice and end up with messaging similar to everyone in the market.

Avoiding Spam Filters
Over the past years, brands were in no rush to update their messaging or differentiate themselves from the rest. A good email sequence, for example, could yield positive results for years before potential clients would view it as repetitive or spam systems could flag it as unsolicited.

However, all of that has changed now!

With AI-generated, low-quality content flooding the internet, many email costa rica cell phone number database providers are trying to keep up by implementing more advanced filtering systems and spoofing protection protocols. These changes are making it nearly impossible for any company to run the same email copy for more than a month or two.

To stay ahead of the curve, you must constantly be innovating and updating your email scripts. The goal is to keep your sales emails fresh, relevant, and compliant with ever-evolving legal regulations worldwide.

Martal’s AI-Powered Lead Generation Strategy
The uses of AI in lead generation are limitless. But as we already mentioned, while saving time and money might seem like a good idea, you should only judge the effectiveness of your ai-powered demand generation strategy based on results. How is engagement looking? And are more leads actually converting into buyers?

Here are three ways we’re currently using AI tools like ChatGPT and Bard to streamline lead generation: