They're the same thing. It used to be called Google My Business, and a lot of people still call it that, even though it’s now Google Business Profile. To keep things simple, in this piece, we’ll stick with the old name most folks are familiar with.
Google business profile example
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GMB is completely free to use. The only requirement for using it is to interact face-to-face with your customers — in other words, you can’t operate 100% online.
Google My Business Benefits
Let’s explore the key six benefits of Google Business Profile and how it can help you get noticed online and bring in more local customers by putting all the important info right where people can see it.
Free Business Startup Kit
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Business Name Brainstorming Workbook
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Business Startup Cost Calculator
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1. Increased Visibility and Better Rankings
According to Safari Digital, 46% of all Google searches are driven by local intent. Plus, 97% of people search online to find nearby stores, and in 2023, 28% of those local searches ended in a purchase.