Compress images for fast page load speed.

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Optimize your title.
Include keywords in your meta description.
Add alt text to images.
Resist the urge to keyword-stuff.
Link to high-authority websites.
Aim for scannable, longer posts.
Link to other posts on your site.
Design a link-building strategy.
1. Start with keyword research.
Google processes an estimated 95,000 search queries a second. Staggering, right?

If you want to cut through SERP clutter and outrank your competitors, you need to target the specific keywords and phrases your potential customers are searching for. Otherwise, how else will they find your content and website?

Start with a keyword research tool. Sites like SE Ranking, Ahrefs, and Google Keyword Planner give you details on what users are searching for and how popular those queries are.

For an inside look into how Ahrefs can aid in your SEO austria phone number material keyword research and beyond, check out our case study and exclusive interview here.

Google Trends can also give you a feel for what keywords are popular at any given time. If you see searches steadily declining over time for a specific keyword, you know that’s probably not the right keyword to target for your marketing. The opposite is true for rising trends.

If you’re ever running low on keyword ideas, get inspiration from your competition. Use competitive intelligence tools to see what keywords their domains currently rank for. If these keywords are relevant to your business, consider using them too.

However, keep in mind that the most obvious keywords don’t always align with your strategy. Additionally, your focus keywords will evolve as trends shift, terminology changes, or your product/service line grows.

Be sure to conduct keyword research periodically to ensure you’re still focusing on the right keywords for your target audience and not missing out on vital ranking opportunities.