But, what happens after buying the device?

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Those potential marketing channels cover any place that could influence a customer’s brand perception, including:

Traditional marketing like TV, radio, out-of-home advertising.
Digital marketing like SEO, email, and social media.
PR and earned media.
Direct sales conversations and promotions.
Customer support like call centers, chatbots, and social media support.
Experiential and event marketing.
Corporate social responsibility efforts.
Internal marketing to employees.
Consider a brand like Apple from this holistic australia phone number material perspective. Maybe you bought an iPhone recently. No doubt you saw an ad on TV or reviewed a landing page through a sponsored link — that’s certainly marketing’s work.


Every post-purchase event also falls under Apple’s marketing umbrella. From the design of the device unpacking process to offering in-store Genius Bars for support, you can feel Apple’s brand. It’s a uniform, seamless brand experience. That’s the feeling you’re trying to emulate with a holistic marketing approach.

Benefits of Holistic Marketing
Look how many avenues marketers have to think about in a holistic marketing approach. Is all that work worth it? Let’s investigate holistic marketing’s benefits.

What's Below the Line Marketing Anyway? I Dove Deep Into BTL Marketing to Find Out
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Alex Sventeckis
Alex Sventeckis
Updated: November 14, 2024

Published: November 13, 2024

I cringe whenever I look at how many unopened emails live in my work inbox. I’m lucky if I open maybe ten percent of them — including anything promotional.