We will now describe the most common types of behavior and attitudes in order to understand their behavioral patterns. This will make it easier to positively impact the purchasing decision.
consumers whose purchasing behaviour is directly affected by their environment of family, friends or the media. The opinion of certain people plays an important role in the purchasing decision.
Purchasing power : The price or budget available to purchase a product plays an important role in the behavior of many consumers. Even if the marketing and the product are appropriate, if the price is not in line with their purchasing power, the product will not be purchased.
Emotional: This behavior is characterized by being carried away by emotions or psychological state. These emotions can be classified into several types of behavior: impulsive, euphoric, worried, aspirational, etc. When a problem arises, a solution is needed with the purchase of the product. The emotional state is the most important factor that influences the purchase decision in this type of behavior.
Innovative: This type of behavior is one that always wants to explore new avenues as a consumer and discover different products, as well as variety. They are the ones who most appreciate the efforts of hong kong business email database companies to innovate. They know what they want and tend to be optimistic by nature. During the purchasing process, they research and gather information on how the attributes of the product or service can better satisfy their needs compared to another similar product.
Skeptics: we refer to a type of consumer behaviour that only buys sporadically and does not have much faith that the new product will work as advertised by the brand. This is why they are not big consumers and only buy when they really feel a need.
Consumers who are against change: these consumers are loyal to a brand or product and are reluctant to change. They prefer to buy products or services from traditional brands whose products respect unchangeable principles, are practical and are always available. Consumers whose behaviour is loyal and who do not like to change, make them a difficult segment to surprise and convince with a new product.
Depending on the type of product or brand, other types of behavior may emerge. Conducting a qualitative and quantitative analysis of the consumer on how, where, when and what is the set of satisfaction factors that help them decide whether or not to buy a product, are useful to identify points for improvement in the purchasing process. There are different techniques and methods to analyze consumer behavior, however, among the most common are surveys, interviews or observation at points of sale, both physical and digital.