One of the best sources of traffic for content marketers

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But few people click on these links. The answer to the question "Is Google stealing your content?" is not clear-cut. Does Google want to reduce traffic to your site while increasing traffic to its homepage? According to Bullas, the answer is "yes."

What role does SEO play in this seemingly contradictory endeavor? Does it still make sense?

Google is working hard to provide its users with answers without having to click through to other links in organic search. And content marketers are working hard to improve their rankings on search results pages because they want people to click on their content. Most of the speakers at Content Marketing World in September 2022 believe that SEO is still important for content marketing and that it needs to adapt to this era of “instant” answers.

SEO in 2023: What to prepare for and what to avoid?
For example, Ahava Leibtag, founder and president suriname email list of Aha Media Group, recommends: “Even though most searches don’t end with a click, your content can still get attention in the SERP. This is where metadata comes into play. Make sure the results Google displays provide the answers people are looking for. Answer questions directly in your meta description or give people a good reason to want to learn more and click on your link.” Source: Ann Gynn, “ Does SEO Still Matter to Content Marketing When Google Takes Your Clicks? "

Where do the statements that SEO is "dead" or that it will die out sooner or later come from? See the article " SEO is not "dead", it is more alive than ever ".