Corporate Brand PoR
The result: a competitive edge
Has PoR succeeded in its co-creation approach? Given the short existence of the initiative, it is too early to say whether it will generate new customers. However, there are signs that PoR has a head start on the competition by communicating about innovation. For example, PoR recently posted a video online about an innovative cooling concept for a supermarket chain, with which transporters can save time and costs. This aroused the interest of other transporters, who are now also discussing such a concept. In this way, PoR's innovative image is spreading, which in the long term generates new customers.
In the four months that the platform has existed, this way of sharing news has already resulted in more than 13,000 visits, with an increasing trend in the number of returning visitors. Although the PoR itself only follows 29 accounts on Twitter, it has a reach of more than 2,300 interested parties. In short: the Port of Rotterdam still has a long way to go, but is definitely on the right track when it comes to building an innovative image, which will ultimately lead to new customers.
Greetz
With the Wheel of Content turning, it is increasingly the target group itself that creates content. The same movement can also be seen at the level of the product: the classic dividing line between producer and customer is becoming increasingly blurred, because the customer can increasingly easily co-create her own product through online technologies.
Greetz is a shining example of this: its goal is to help customers convey an experience or emotion in the form of a card. It is precisely for this reason that the mobile platform has become increasingly important to Greetz: “ You always have your mobile with you. When you have that 'oh **** moment' when you forget someone's birthday, you can act on it immediately.” However, there is one thing that Greetz cannot do itself: create the experience. After all, an experience is authentic and personal, and cannot be imitated by third parties.
Create your own maps on your smartphone
No longer does the customer have to struggle for ten minutes in front of the card rack to find a suitable card that matches the message they want to convey: Greetz supports the customer in designing the card themselves. To this end, they offer various features with the help of their mobile app :
Greetz Mobile
Using Soundz you can record an audio file and add it to the map.
You can also choose to integrate your location into the map, using Google Maps.
You can add a handwritten message to the card.
This way you can send an experience exactly as she feels it at that moment tunisia mobile phone number list whenever you want and wherever you are.
The result: more than 500,000 tickets sold
In the meantime, more than 500,000 cards have been purchased via the Greetz app, which covers approximately 20% of the total turnover. Niek Veendrick , CCO of Greetz, says that more and more customers are coming in via the mobile platform and that these customers are taking an increasingly active attitude.
However, there is still a lot to be gained in terms of the co-creation process. For example, Greetz expected that mobile users would use their own photos to design cards. However, the opposite turned out to be true: where the ratio on the web is 70/30 in favor of standard templates, on mobile it is as much as 86/14. There is no clear explanation for this (yet), but Niek suspects that customers still choose to search for a suitable photo on the desktop. After all, mobile photos are not always of good quality and are also difficult to assess from a small screen.
What we can learn from this
By making smart use of co-creation, you can offer products that meet the needs of the individual customer (Greetz), and you can help create and distribute content that attracts new customers (Deli XL, Port of Rotterdam). So dare to give the content wheel a spin, or give your customer a role in the creation of your product. You might just go home with the jackpot!