In addition, there are a number of additional barriers to e-commerce in cosmetics

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Large offline retailers operating in the mass market segment. Such companies simply copy their product range online (Rive Gauche, Ile de Beaute, L'Etoile, as well as online representative offices of foreign manufacturers - Lush, La Roche Posay, etc.)
Small websites selling exclusive and little-known products , usually thematic (work on a specific brand, in the direction of care, etc.). The owners (usually they are also managers, sometimes couriers) bring small batches of goods in their hand luggage, which are then sold through websites, often hastily made.
Specialized online retailers and marketplaces . This category differs from the previous one in the quality of execution: companies rely on the same exclusive products, unavailable in the assortment of giants, but approach their sales more professionally. These are classic online stores in the Western understanding of the term. They are highly specialized, and their owners know exactly what and to whom they sell.
Network marketing companies are a separate cohort of specialized sri lanka whatsapp number list cosmetic stores (Avon, Oriflame, Faberlic, etc.). Cosmetics manufacturers selling both offline and online (L'Oreal, Yves Roches, etc.), as well as non-core online retail giants whose product range includes a wide variety of products, including cosmetics (Ozon.ru, Lamoda.ru, etc.)
It is worth noting that there are no leading players on the market yet. Some websites of large retailers are not well optimized for online sales. This is largely due to the fact that the main income comes from offline sales.


Special conditions

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Maria Nazamutdinova
PR Director
OZON.ru
"Choosing a foundation or lipstick online is extremely difficult. After all, the buyer wants to try everything first. Exceptions happen when the buyer knows the brand and a certain product. We plan to expand the range of products in the mid-price segment. To attract an online audience, we offer competitive prices, assortment, and hold many promotions with suppliers. But additional difficulties with selling cosmetics online are related to the fact that they are not subject to return, storage conditions and expiration dates must be observed. In case of delivery, additional packaging is also required."