With this operation, Making Science hopes to complement its portfolio of services in data and CRO (conversion rate) strategy . In this way, the consultancy will expand its portfolio of services thanks to the expertise and technology of 360 Conversion Analytics in the field of digital experience. “ We are entering the United States with the help of great experts in artificial intelligence and data. In this sense, we will be able to offer the best strategy or action in a given plan based on prediction in the US market, as well as key knowledge about customer satisfaction or the probability of conversion ,” adds José Antonio Martínez Aguilar.
which previously operated under the brand Multiplica US , is a el salvador business email database marketing and technology consultancy founded in the United States in 2009 and has a rapidly growing team. The company closed the 2019 financial year with a turnover of €3M and has clients such as Royal Caribbean and Celebrity Cruises.
In this sense, Making Science will see its team of professionals strengthened with experts in data and development of technological solutions, and will benefit from 360 Conversion Analytics' alliances with companies such as Monetate, Florida, Dynamic Yield and Content Square. For Nicolás Visiers Würth, CEO of 360 Conversion Analytics, this agreement represents the company's entry "into a global company that will raise the level of our services to those of other leading markets. Data activation is one of the company's fundamental pillars to optimize our clients' campaigns and we believe that Making Science is the ideal partner for this ."