CRM integration and automation setup

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B2B Newsletter Best Practices. Content Strategy: Take a values-first approach and serve your readers. Balanced promotional content. Consistent tone and voice. Provide creator-driven content. Audience Engagement: Use trust-building tactics — newsletters are a long game. Use AI for personalization and segmentation. Establish a process for managing responses. Technical Optimization: Integrate your newsletter and CRM. Follow best practices for deliverability optimization and monitoring. Consider whether you want a shared or dedicated IP address.

Technical Optimization
Technical optimization often requires deeper technical know-how.

Since it’s likely that your email marketing platform of choice will provide some technical support, I haven’t gone into detail here — but here are a few things to keep in mind and ask questions about as you get your newsletter off the ground:

Deliverability optimization and monitoring
IP management (shared vs. dedicated)
How to: We’ve got a free downloadable guide with email marketing best practices and a planning template.

B2B Newsletter Statistics
In HubSpot’s recent survey of 500+ newsletter czech republic phone number material operators, we gathered some statistics that can inform your B2B newsletter decisions.

Keep in mind that these are independent newsletter operators and content creators, not brands, so your mileage may vary.

Key B2B Newsletter Findings
Most newsletter operators aren’t making a living out of it.
Just 5.45% of respondents earn more than $3k a month from their newsletter, and 38.4% make between $0 and $100 each month.

Graph entitled “Average Monthly Newsletter Earnings.” 15.76% earn $0; 22.64% earn $1 - $100; 13.17% earn $101 - $300; 12.62% earn $301 - $500; 12.01% earn $501 - $1,000; 8.32% earn $1,001 - $1,500; and 5.45% earn more than $3,000.