How to Plan a Social Media Strategy to Create Engagement

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Developing and implementing an effective social media strategy is of fundamental importance to create engagement with customers. But what are the fundamental steps to create a successful strategy? Let's help ourselves with this infographic.

Social media marketing is the set of actions carried out on social media aimed at increasing brand awareness, finding potential consumers, generating contacts and retaining customers. The ultimate goal of a social media marketing activity is to create engagement , that is, to create a strong bond between brands and users in order to involve them and transform them first into leads and then into customers.



To achieve this goal, it is necessary to follow specific steps. The following infographic illustrates the czechia email list phases that characterize a well-organized social media marketing strategy capable of creating engagement.



The phases described are 12 and start from the search for the target and end with the reanalysis of the plan, in order to know if the pre-established results have been achieved.


Generally speaking, the points cover topics such as setting strategic goals , writing social posts , and scheduling a calendar to plan social activity and assign it to the right people .


In our opinion, the most interesting points of the infographic are two. Let's see them together: