Why use AI for B2C marketing?

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Companies Using AI for B2C Marketing
6 Tips for AI B2C Marketing
Although it might seem contradictory at first, AI is making B2C marketing way more personal. It helps brands understand what customers want, when they want it, and the best way to reach them.

Here’s how:

Personalized recommendations. Suggests products tailored to each customer’s past browsing and purchases, driving up engagement and sales.
Predictive analytics. AI can read patterns to predict what customers are likely to do next — are they ready to buy or might they need a nudge?
Chatbots and instant support. Gives customers quick, round-the-clock help, answering questions or guiding them through product choices.
Dynamic pricing. Adjusts prices in real time based on demand and competition.
Smart content. Crafts targeted ads, social media posts, and emails designed for each audience, boosting engagement across different platforms.

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How to Use AI for B2C Marketing: 8 Cherry-Picked Use Cases
There’s almost no part of marketing today where AI can’t jump in and lend a hand, so I picked out my top eight favorite use cases.

1. Customer Segmentation & Targeting
AI sifts through all your customer data — from basic demographics to shopping habits and online behavior — to group similar customers together.