How to Prepare Website Pages for Search Queries
Title — the title of the image. It is displayed in a rectangle when you hover over the image:
How to Prepare Website Pages for Search Queries
The attribute does not directly affect SEO, but improves behavioral factors, especially in cases where an explanation of the essence of images is required (for example, names of landmarks).
Alt is an alternative text that is displayed instead of south africa phone number material an image if the latter is disabled or impossible to display (for example, if the Internet connection is slow). Alt, unlike title, affects SEO. However, it is worth adding keys to both of these attributes.
Follow the rules:
add one key phrase to the alt and title that most accurately describes the essence of the image;
do not add commercial queries (with the words “buy”, “order”, “price”, etc.); the exception is if these words are directly related to the essence of the image (for example, you need to describe a screenshot of a price list);
Make the alt and title unique for each image.
For more information on attribute optimization, read this article .
8. File names
If you add images, videos, PDF documents, and other files to a page, make sure the title is descriptive and, if possible, contains the main keyword in full or in part. This will help search engines better understand what the file is about.
Use Latin in file names. Enter keys in transliteration or in English translation (botinki-genskie-geltie.jpg or womens-boots-yellow.jpg).
How to check the optimization of pages for key queries
If the site has up to 50 pages, you can manually run through the texts, tags and meta tags and check their optimization. Otherwise, it will take a lot of time, so it is better to use automation tools.
To analyze the correctness of the meta tags and headers, use the convenient tool from PromoPult " Parser of meta tags and headers ". To start working, specify a list of URLs, select the necessary indicators for parsing and start the process. Download the result in XLSX format:
How to Prepare Website Pages for Search Queries
Instructions for using the tool can be found at the link .
To analyze the keys in the texts, use the SEO text analysis tool from text.ru. To get started, copy the text, paste it into the field and click "Check SEO data". Based on the analysis results, make a decision about reducing, increasing or changing certain key phrases.
Alt and Title attributes (for images)
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