In any program, 70% of the hours are taught by our teachers, and only

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30% of the time is allocated to guest lecturers. We do this to preserve a unique experience. We have a lot of methodological materials, we have our own understanding of established terms (such as "big idea", "insight", "mechanics", "user path", "creative brief", etc.)

In a sense, IKRA is an experiment in which we are trying to build a so-called "turquoise organization." I can't say that we have done it to the end, but we are promoting the principles of a free, self-organizing company with horizontal management. Self-awareness, responsibility, and discipline of each employee are at a very high level.

All our employees make decisions within their area. As the head of IKRA, I act more as a consultant or advisor, but certainly not as a totalitarian dictator. At IKRA, all professionals are the heads of their own circles of responsibility. Everyone has an area that they empathize with, their own goals regarding work and life. And for us, the team is the most valuable asset iceland whatsapp number list at IKRA.


The most social business
For us, nothing can compare to the success of our graduates. I can safely say that my pride is the 7,000 people whose lives I have influenced. The school, together with me, helped them find themselves, make life-changing decisions, decide on a profession, and change their thinking. This is an inexhaustible source of inspiration and energy. Graduates, the team, and the methodology are our main reasons for pride.

We are establishing a certain system of connections: Ikryaty take Ikryaty to work. Such situations often occur: a tender is launched on the advertising market. The customer is an Ikryaty graduate, on the agency side - Ikryaty graduates. Everyone exists in a single system of worldview. This is very great, because a system of work evaluation, evaluation of expected results appears. This is a very powerful impulse.