Calculating this parameter is also quite simple, as you just need to use the following formula: [(number of emails delivered to mailbox/tables/folders (excluding spam folder))/(number of emails sent – number of emails that bounced)]. * 100% Seen this way, it might seem a little complicated, so let's take a practical example. Let's say we sent a newsletter to 100 recipients. Of these messages: 60 ended up in the recipient's mailbox 30 ended up in the promotions tab 5 ended up in the spam folder 5 generated a bounce In this case, the deliverability rate is 95% ! Here are the exact numbers I used to arrive at this figure: [(60 + 30)/(100 – 5)] * 100% = 95% The 5 messages subtracted in the formula refer to those that generated a bounce, therefore not delivered.
Email Deliverability and “Position” in the Inbox Before hong kong telegram data going further, it is necessary to make a small note: There is often debate about whether inbox placement is the right term to use when talking about deliverability, since other tabs and folders (as in the example above) are also factored into the equation. In fact, the promotions tab (as well as other similar ones) was developed to help email recipients manage the content they are subscribed to more efficiently.
Many would prefer not to end up in the promotions tab; however, given the latest news from Google, you might change your mind. The promotions folder has in fact been made more interactive and less similar to a “secondary” folder. Therefore, it should no longer be seen as a negative thing. In fact, it can definitely be an advantage for your email marketing strategy. email deliverability guide How to improve your email deliverability Tired of your emails ending up in the dreaded spam folder? Download this checklist to improve your email deliverability.