Structures and procedures
And if government organisations have the ambition to respond to the demands of the new media, they often drag along structures and procedures from the past that are completely unsuited to the new media.
For example, the government organization in the above example may have had the figures immediately and could have responded correctly, but perhaps everything had to be done higher up in the organization first, and management approval had to be obtained before the response could be given. And if someone in the organization is on vacation here and there (it was mid-July), valuable time can also be lost in this way. And then there is the political aspect. Does the competent minister want to respond or does the government organization do the communication? Before that has been decided, you will have lost some time again.
In short, as much as you as a government organization would like to play along in the game slovenia mobile phone number list of new media – and that is certainly what the millennials who will soon be streaming into government organizations will want – sometimes you run into organizational and political stumbling blocks that make it difficult to adapt to the new media era. How will the millennials react to that?
Paywalls
But there may be “good news” on the horizon for government organizations that have not yet managed to respond to the real-time demands of new media: the breaking of the paywall.
If paywalls are soon to be installed around all online newspapers, what is the point of sharing a story via Twitter, Facebook and other social networks if the vast majority of your network will hit a paywall and will not be able to read the article?
Maybe the whole real-time news mill will fall silent again. Maybe then we will say to each other: