Measuring not only viewing figures, but also engagement around TV programs
In addition to Twitter's features, there are of course plenty of third parties that piggyback on the social network's open data. Wang mentions Second Sync as an example, which analyses conversations around television programmes in Great Britain. Nowadays, not only the viewing figures, but also the engagement scores based on tweets are relevant for programme makers.
Dashboard Second Sync
Then I ask Wang about the relevance of Twitter for politics. Would Obama let sentiments spain mobile phone number list on Twitter influence a decision on whether or not to intervene in Syria? Wang is clear on this: “politicians certainly let social networks inform them about public opinion.” He says that in the United States it is normal for both parties to have a social media team ready in their newsroom during election campaigns and major debates. These teams listen to the debate and continuously respond to what the other party says with their own tweets. For example, they give different figures than their opponents, in an attempt to influence public opinion during a debate live via social media.