” Google Search Center. “Core updates to Google Search and your website” | Google Search Center October 12, 2022 Useful Content Update The 2022 Google Useful Content Update focuses on human-centered content, rewarding those who provide original and useful content A website that answers user queries. This update is designed to find clear, accurate information that is easy to find and understand. Creators will be expected to provide more creative content that provides complete information on a specific topic in a way that users are satisfied with, meaning they won’t need to do more searching to find the information they want.
Make sure you have enough! – so, it’s time office data to clean up! Take inventory of all existing content. Update strategic materials and remove content that no longer makes sense. Write for people, not for rankings. Don’t write about trends that aren’t relevant to your business or don’t make sense to your audience. Spam Updates Spam Updates - much like the ones already mentioned - are getting better every year.
It now uses SpamBrain, an artificial intelligence tool, to reduce many different types of spam. Here are some examples of what you should avoid to ensure you comply with Google's spam policies: Invisibility; presenting users with different content doorways; using different pages created solely to manipulate search results, with no useful content via code, pages and content injection attacks, content hidden text and link keyword stuffing, link spam, machine-generated content without the need for human review, etc.