Do you often carry out SMS campaigns and are wondering whether or not to personalize the sender name displayed by the operator when sending your campaign? 5 Reasons to Personalize Your SMS Campaign Sender On SMS Partner, it is possible to modify the sender name of your campaigns in just a few clicks. In this article, we will present the interest of such customization. Reasons to personalize your sender name during an SMS campaign You will make your brand immediately visible to the recipients of your messages and you will significantly increase its image.
You will reassure your customers and thus improve the reading rate of your SMS messages throughout the campaign; You will avoid displaying a numeric and impersonal transmitter name (example: 36XXX). A transmitter with colombia phone number data a short number can penalize your image as well as the impact of your campaign; You will not give your recipients the possibility to respond , which will allow you to avoid complex responses to manage (nevertheless, it may be interesting to give your recipients the possibility to respond to your SMS depending on the nature of your campaign); There is no additional cost to pay. In fact, customization is free and unlimited on SMS Partner.
Technical requirements to be met to personalize the name Certain technical obligations must be respected for the personalization of the sender name of your SMS : Number of characters limited to 11 (this rule is imposed by the operators) Avoid spaces in the displayed name (some operators remove them, so you may not be able to display it) No use of special characters (this rule is imposed by the operators) It is important to note that customization can be integrated both on the platform, but also on the API offered on SMS Partner . Setting up a custom sender is quick and easy. In addition, it allows you to improve the impact of your campaigns sent from the platform.
However, many companies do not customize this setting (example article: 6 examples of SMS campaigns) where we can see that companies like Planet Sushi, the Paris Opera and even SFR do not take the time to customize this setting during their campaigns. Now that you have read this article, are you convinced and will you personalize your transmitter during your next campaign? Go further by personalizing your SMS platform with white label SMS Partner .