what makes a great ai marketing tool?

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This lays the groundwork for finding a great AI tool: It needs to make the process of finding, engaging, and converting customers easier, faster, and more reliable. But what does this look like in the real world?

Here are five things I look for in any AI marketing tool.


1. Ease of Use
If a marketing tool isn’t easy to use, no one will use it — especially not me.

Even if a tool has great features and functions, marketing teams don’t have the time — or inclination — to watch hours of training videos or wade through complex instructions.

I think the best AI marketing tools do most of the heavy lifting internally. Simple operations should be easy and accessible and scaffold users along the path to more multifaceted use cases.

2. In-Depth Reporting
Marketing tools are only as good as the outcomes they deliver. For azerbaijan phone number material example, an AI marketing tool that drafts and sends promotional emails is worth the cost if emails are opened and links are clicked.

Great tools include in-depth reporting that helps teams monitor and measure the performance of marketing campaigns over time.

3. Clear Data Use Policies
AI depends on data. The more data provided, the better the outcomes. The challenge? Ensuring that data is collected and used ethically.