Mailchimp’s email editor features integration with Giphy and other valuable built-in tools. At the same time, it doesn’t come with free images . For many small businesses, this could be a deciding factor, as they often don’t have full-time designers to create custom images for email campaigns. A more welcome feature is the Style Editor , which allows you to easily adjust the style of all the individual elements of your messages, such as headers, paragraphs, or buttons. This may not be particularly practical if you're using pre-designed templates, but it's invaluable when setting up your first campaign or adapting it to the season.
mailchimp email editor Finally, the email builder only australia telegram data offers a simple email preview. Not the best when you want to check how the message would look in dark mode or in different inboxes. A/B testing and sending optimization GetResponse also allows you to A/B test messages (up to 5 variations at a time) and optimize sending times thanks to the Time Travel and Perfect Timing functions . Our recent research on email marketing in Italy has shown that email marketers who use these tools can expect click-through rates that are 40% higher than average and better deliverability.
A/B testing, more specifically, allows you to test your email subject lines and content with up to 5 variations. However, if you want to implement advanced optimization , you can A/B test your campaigns using automation. ab test email in getresponse Mailchimp , on the other hand, has a built-in A/B testing tool that lets you test subject lines, content, and send times (up to 3 variations at a time). While it doesn’t let you test as many variations at a time as GetResponse, it does have a unique feature that lets you select a winning variation based on total revenue .