Personify took their SaaS marketing to the next level

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Build your ABM campaigns from an operational perspective first, then add the technology later.” Three examples of effective ABM campaigns Build strong connections through hyper-personalized emails (Salsify) One of the most famous examples of ABM campaigns is Salsify , which used personalized emails to increase registrations for its roadshow. The success of this campaign was not only due to the success of ABM direct mail, but also to the teamwork between marketing and sales. Cognism observed the effects of this strategy firsthand when DCSL GuideSmith used its solution to create compliant B2B data lists. Here’s a snippet of how this ABM approach worked for DCSL: “We ran a search in Cognism and found 15,000 companies that were a good fit.

We then filtered those lists to find the cambodia telemarketing list people who were a real fit.By recycling that data, we created retargeting lists in Cognism and sent them to our marketing team. They added those contacts to a nurturing campaign promoting our content and webinars.We have seen a huge increase in the number of registrations and participants. ” Segmented lists to increase engagement (Personify) with an ABM program that drove 39x more interested website visitors in the first few months. To do this, the company identified its PCI and listed its top accounts.

Then, marketing and sales teamed up to create personalized ad campaigns for each stage of the buyer’s journey . Similarly, Metrikus used Cognism to implement a scalable ABM strategy. Here’s how: “First, we extracted the contact data we needed with Cognism’s platform, then launched outbound calling sequences to promote our events. Having Cognism’s purchase intent data powered by Bombora to find companies that are looking for our services is really exciting. It’s rare to have a software platform that provides both purchase intent data and filter search functionality all in one.” Food for higher response rates (GumGum) mcdonalds-abs-gumgum-campaign If this image catches your eye, you'll be happy to know that it's an integral part of ABM targeting.