By Alberto Gonzalez
Marketing4eCommerce Editor
Marc and Pau Gasol are brothers, professional basketball players, Olympic athletes, committed to making a difference and have achieved national and international success for their sports careers and for their charitable projects. From a very young age, both brothers have been very committed to social actions and have shown a huge interest in children's health .
That is why, after several years collaborating with various belgium business email database organizations in the face of increasing figures for childhood obesity, they founded the Gasol Foundation in 2013, with the aim of promoting healthy lifestyle habits among children and their families, thus helping to build a stronger and healthier society.
With all this experience, Gasol Foundation has explained that it wants to bet on a new vision of digital marketing with a novel, creative and effective approach , providing positive value to its main objective and defining digital acquisition strategies that support the foundations of the project. It is at this point that they have trusted the digital marketing consultancy SIDN Digital Thinking.